Twitter, Augmented Reality and outdoor - all in one building sized package.
iPhone killer, qu’est-ce que c’est?
Click the photo to get to Engagadget’s hands-on review of the Google Nexus One. We might be biased but it looks like just another HTC handset…
More campaigns that span print, direct mail, digital signage and broadcast will use SMS to enable calls-to-action, e-coupons and metrics such as the number of people who view an advertisement.
Frederico Pisani Massamormile, Interim CEO of Mobile Marketing Association outlining top 5 mobile trends of 2010:
- Mobile is multichannel: mobile is most cost-effective method to reach mass market; supports engagement long after exposure to traditional media; brands recognize that mobile is a powerful way to maintain a relationship with customers.
- Richer analytics: provides more actionable insight to consumer interaction
- Smartphones create new opportunities: great for multichannel, but downside is that app development is costly and most apps have meager long-term traction.
- SMS’ value skyrockets: works on any mobile device or network; faster and farther-reaching
- Industry self-regulation grows: always aware of consumers’ best interest
Read his full article, Hot on SMS, cold on Apps: MMA’s view of 2010
(via thumbprintsnow)
Here’s a pic from our fave new iPhone game… Canabalt
The chaps at Touch are at the cutting edge of developments in RFID, a good place to be right now.
David McCandless is causing something of a stir with his visualizations - they are very good.
Nokia have always taken R & D and innovation seriously… but have they acted quick enough in the past?
