Gesture-based interaction for mobile devices? It’s on its way…
Twitter, Augmented Reality and outdoor - all in one building sized package.
Augmented Reality AND a remote controlled quadricopter (like a helicopter but 4 times better or something)!
More campaigns that span print, direct mail, digital signage and broadcast will use SMS to enable calls-to-action, e-coupons and metrics such as the number of people who view an advertisement.
Frederico Pisani Massamormile, Interim CEO of Mobile Marketing Association outlining top 5 mobile trends of 2010:
- Mobile is multichannel: mobile is most cost-effective method to reach mass market; supports engagement long after exposure to traditional media; brands recognize that mobile is a powerful way to maintain a relationship with customers.
- Richer analytics: provides more actionable insight to consumer interaction
- Smartphones create new opportunities: great for multichannel, but downside is that app development is costly and most apps have meager long-term traction.
- SMS’ value skyrockets: works on any mobile device or network; faster and farther-reaching
- Industry self-regulation grows: always aware of consumers’ best interest
Read his full article, Hot on SMS, cold on Apps: MMA’s view of 2010
(via thumbprintsnow)
iphone stop motion animation classic
Top 100 albums
Top this of the year, top that of the decade. Very confusing.
Try FACT magazine’s top 100 albums for some logical listing.
Orange use Augmented Reality to launch apps with an app. A
A nice use of AR to distinguish from the 80 million campaigns and applictaions using AR at the moment…

